One of my top priorities in my role as the director of collegiate communications is to help our field staff succeed with the communication needs at their campus. With so many different kinds of resources for communication available today (Facebook, Twitter, email, text messaging, and so on) it can be difficult to decide which are best suited for each campus.
I desired to create a resource for our staff that would equip them with the knowledge and tools necessary to carry out a successful communications strategy. This month I launched the new Collegiate Communications Handbook website to address this need. In the “Getting Started” series I describe best practices to follow and help prioritize the initial steps to take. On the website’s blog I will be answering specific questions submitted by our staff.