Discovering The Navigators Brand Attributes
In this video update I talk about the research we performed during the project to refresh The Navigators brand. I show a “word cloud” of the most words and phrases people used while being interviewed, then share the four core brand attributes our team decided upon.
More on The Navigators refreshed brand
This is the second of four video updates I produced covering The Navigators brand refresh. Click the links before to view the other updates.