About The Navigators
The Navigators is a ministry that shares the gospel of Jesus Christ and helps others grow in Him through Life-to-Life® discipleship. We do this on college campuses, military bases, workplaces, inner cities, local communities, and hard-to-reach places. The Life-to-Life discipleship approach transforms lives by inviting individuals to know Christ, walking alongside them as they grow in their relationship with God, and teaching them how to go out, reach other individuals, and ultimately generate spiritual generations.
My Role with The Navigators
I serve with The Navigators in the communications department as the senior brand manager. In this role, I spearhead efforts to design, develop, and guide the U.S. Navigators brand. My aim is for our brand to always be clear, compelling, concise, and consistent, no matter how it is being expressed.
A typical day in my role has me working with the leadership of departments and teams to strategically promote the brand, maintaining its consistency throughout all internal corporate communications. I lead creative services for our department in areas such as video production and graphic design that advance our strategic projects and national objectives. I also manage the personal brand of our U.S. director, ensuring that all communication from his office strengthens The Navigators brand as a whole.
Life-to-Life is a registered trademark of The Navigators. Used with permission.
Refreshing The Navigators Brand
In 2017, The Navigators underwent a major brand discovery project, a project I was intimately involved in. The goal wasn’t so much a rebrand as a brand clarification. After years of adding new ministries and programs, it was time to take a step back and determine how best to communicate the vision and mission of the organization moving forward.
I produced a series of four videos describing my role in the project, as well as some of the rationale behind the decisions we made.
- Refreshing The Navigators Brand
Here I give an overview of a project I’ve been on for roughly a year now: the refresh and clarification of The Navigators brand.
- Discovering The Navigators Brand Attributes
Here I talk about the research we performed during the project to refresh The Navigators brand and share the four core brand attributes our team decided upon.
- Differentiating The Navigators Form of Discipleship
Here I talk about one of the key decisions made in the course of The Navigators branding project: how to differentiate what The Navigators means when using the word “discipleship.”
- A New Logo for The Navigators
Here I talk about the brand new logo for The Navigators. I show the state of our organization’s visual representation up to this point, then share how this logo aims to simplify things. I also go into the science behind the new design.
Harvest Film Series
Life-to-Life discipleship is at the very heart of The Navigators calling. But discipleship isn’t a Navigator invention; it’s something we see in the Scriptures. Jesus tells His disciples to go and make more disciples (Matthew 28:19). Harvest aims to pass on the vision of Life-to-Life discipleship through a series of five professionally-made short films.
I am the executive producer of these films. Each episode is available for viewing below. You may also be interested in learning more about the full story behind the creation of this series.
Casting the Vision of Discipleship
What does it take to make an impact that will last for eternity? God has made promises in the Bible to all who are in Christ. Knowing them could change everything.
To the Ends of the Earth (The Archer Illustration)
There are five “Great Commission” verses in the New Testament, each describing one facet of how the gospel will be taken to the ends of the earth.
The Role of Community in Discipleship
When we think about discipleship we often picture one-on-one relationships, but how are these relationships to be understood within the context of community?
Run the Race: The Intentional Process of Discipleship
Discipleship doesn’t happen overnight. There’s a process, and this process is something that takes both time and specific intentionality.
Discouragement and Hope in Disciplemaking
All disciplemakers will inevitably enter into times of discouragement. In those moments, can we trust that God is still at work?